Trust Engine Assessment

Are you Findable by the bots and Believable for the humans?

This short intake gives us what we need to run your Trust Engine Assessment. We map the questions your ideal customers ask, check how AI answer engines and search respond, and show you the gap plus the moves that close it. Part one takes about five minutes. The deeper sections are optional and make the read sharper.

Findability

Can a buyer find you at the problem moment, in AI answers and search, before they know your name.

Believability

Once found, is there proof a buyer can actually see and verify that makes them trust and act.

Part 1 · The essentials

Tell us who you are

Fields marked * are required. This is enough to run your first read.

Your name *

Please add your name.

Work email *

Please add a valid email.

Company or brand name *

Please add your company name.

Your role

Website *

Your site is the anchor for the whole assessment.

Please add your website (including https://).

What do you sell, and who do you sell it to? *

A sentence or two, please.

Who is your ideal customer? *

If more than one type buys from you, name the one that matters most.

Please describe your ideal customer.

Who do buyers compare you to? *

Include the obvious rivals and any “or they could just do X” alternatives.

Please list at least one competitor or alternative.

Part 2 · Optional

Want a sharper read? Go deeper.

Every section below is optional. The more you share, the more precisely we can map what your buyers ask and the proof that will make them believe you. Open only the ones you have time for.

1 Your customers, in their wordsWhy they choose you and the phrases they actually use +

Why do customers choose you, in their words?

What words or phrases do buyers use for their problem?

2 The questions buyers askWhat they type and worry about before they buy +

What questions do buyers ask before choosing you?

What makes them hesitate?

3 What makes you differentYour positioning and the claims you stand on +

What makes you different from the alternatives?

What claims do you make about yourself?

We treat claims as unverified until a primary source confirms them, so list them freely.

4 Your proofThe evidence that makes buyers believe you +

Awards, certifications, or press

Notable clients or logos

Measurable outcomes or results

5 Where your buyers pay attentionThe people, publications, and searches they trust +

Where do your buyers spend attention?

What might they search to find a partner like you?

6 Upload supporting filesReviews, testimonials, case studies, press, brand guide +

Attach anything that helps

Drop files here or browse Reviews or survey exports, testimonials, case studies, press, a brand or positioning doc. PDF, DOC, images, CSV. Up to 12 MB total.

7 Anything elseContext, deadlines, or a heads-up +

Anything else we should know?

Sending your intake…

Your details go straight to ISSIMO. We never sell or share them.

✓

Thank you. Your intake is in.

We have everything we need to start. Here is what happens next.

1We map your buyers' questionsWe turn what you shared into the real questions your ideal customers ask.

2We run them through AI and searchWe check ChatGPT, Claude, and Gemini side by side and record where you show up and who gets cited.

3We show you the gap and the planYou get a clear report on your findability and believability, and the ranked moves to close the gap.