MESSAGING FOR IMPACT
A research study for marketers
involved in impact fundraising.
What is actually working to fundraise for impact? What are the best practices for how to tell your fundraising story? How have things changed since the COVID-19 Pandemic?
These were the questions we sought to answer with a qualitative research study, comprising fundraising professionals from mission-driven organizations from 34 different countries.
ISSIMO partnered with numerous groups including Phenix Capital / Impact Summit Europe, SOCAP, TBLI, United Way, SmartMoneyMatch, The Ballard Impact Center, and Camomile Impact Community.
The study reveals three distinct segments of fundraising professionals with respect to attitudes around their approaches, their goals, and storytelling. These segments proved to be independent of organizational size, age, or area of impact. All segments are present across the spectrum of fundraising targets, from under $100,000 to over $1 billion.
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