
STORY AGENCY
TELL BETTER STORIES – MAKE GREATER IMPACT
3 WAYS WE AMPLIFY YOUR IMPACT
1
STRATEGIZE
story
2
CRYSTALLIZE
story
3
OPTIMIZE
story
– Lindsay Smalling
Chief Executive Officer, SOCAP
1
SHAPE STRATEGY
The power of your story is determined by the clarity of your strategy.
Social Impact marketing is really, no different than traditional marketing: What does your audience want? Are they convinced you can help them get it? Do they see you as their indispensable ally in acting on their values and achieve their desires? By asking the hard questions and challenging assumptions, we can get to the heart of the problem and get to the heart of the audience.
– Heidi Nielsen
Marketing Manager, FFKR
-David Gilliland
DoxTek
2
CRYSTALLIZE STORY
Seeing is believing.
That’s why film is the core component of a strategy that also includes written, audio, and visual components
Our work is guided by these key principles
• To engage your audience you must first offer intrinsic value, and focus on big shared ideas •
• To move your audience you must appeal to both the head and heart, and put them at the center of the story •
• To compel them to action you must make put their hopes within reach through clear, simple actions •
– Eric Harr
CEO, Laudato Sì Challenge
3
MAGNIFY IMPACT
This is where the strategy and the crystalized story combine to move the audience and create change. We publish the story in the right places, on the right platforms, so it will be seen by the right people to lead them to the right action
– Binta Vann-Joseph, NPower
“Working with ISSIMO was absolutely seamless. they are excellent listeners, they work well with people from different cultures around the globe, they are thoughtful, and most of all they really really know how to tell a meaningful story, full of both facts and emotion.”
– Stacy Lucido
Marketing Manager, responsAbility Investments AG
Let’s chat. We’re good listeners!
+1 801-443-4888