by Jacob Hoehne | Aug 8, 2024 | Blog
The Importance of Listening to People you Aim to Serve “Surgeon General’s Warning: No people were actually asked if their lives were impacted. This label should be on nearly every impact report out there.” Lindsay Smalling with 60 Decibels and I had a conversation as...
by Jacob Hoehne | Jul 11, 2024 | Blog
ISSIMO does NOT buy movie rights to books. This is a SCAM. A certain company that “helps” authors get their book published on Amazon then pretends to have found a production company that wants to buy their movie rights. They have impersonated my company and myself,...
by Jacob Hoehne | Aug 23, 2023 | Blog
Impact Objective Clarity Across Audiences Stories are magnetic — especially when they’re the right story told the right way to the right people at the right time. One ion pulling won’t do anything, but millions pulling together creates a powerful pull and a huge...
by Jacob Hoehne | Jul 26, 2023 | Uncategorized
Getting Everyone on the Same Page of Your Impact Story A clear and compelling message that connects with funders is the most important element in your impact story. However, if you don’t have the resources, budget and time to develop and communicate that message, it...
by Jacob Hoehne | Jun 28, 2023 | Blog
How the Clarity Decay Curve Affects Impact Storytelling Ask five people in your organization what your purpose is. Would you get the same answer? What about if you asked a handful of investors and donors? If the answer changes from person to person, you may be...
by Jacob Hoehne | May 31, 2023 | Blog
Tell the Right Story to Increase Your Impact Fundraising Success Only 18 percent of impact organizations are seeing the results they want from their communications, according to our attitudinal research study about how impact and for-good organizations can be more...
by Jacob Hoehne | May 3, 2023 | Blog
Your Impact Story’s Success Depends on It We believe that fundraising success comes from telling the right impact story in the right way at the right time — not from having the most resources. This was the biggest takeaway from our attitudinal research study about how...
by Jacob Hoehne | Apr 5, 2023 | Blog
Start Impact Fundraising With Your Story We all like a good David and Goliath story — seeing the underdog win the day. In the impact fundraising space, you may often feel like David being outmatched against much larger forces. It’s important to remember that David...
by Jacob Hoehne | Mar 8, 2023 | Blog
Telling Your Impact Story to the Right Audience About 10 years ago, just being in the impact space was enough of a differentiator to make you stand out. That’s no longer the case. Although it’s a good thing that sustainability and social responsibility are becoming...
by Jacob Hoehne | Feb 8, 2023 | Blog
Lean Into Authenticity With Your Impact Story If you think that impact organizations with bigger budgets are more effective at fundraising, you aren’t alone. Bigger budgets = more resources = more success It may make sense, but budget size does not correlate with...
