The beauty industry is brutal. It’s ruled by multi-billion dollar giants. When Synergy wanted to launch an international skincare brand, they needed to look the part out of the gate. The global marketing team approached Issimo to help craft a convincing story of luxury and luminance in their new Trulum brand. Starting in South Korea and China, the video was an important component of an integrated campaign. The marketing director overseeing the project said, “The video was really well received in the markets. Way better than anything we’ve ever done!”